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How Lucid Motors Plans to Spin Tesla-Killing Strategy Out of Air

The brains behind the electric car company, engineer Peter Rawlinson, shares a peek at the new showrooms that will sell its Air sedan. 

Lucid Air
Lucid AirSource: Lucid

“Peter … I’m working for this guy called Elon Musk, and we are in deep s---.”

That’s how the phone call from Tesla model manager Dave Morris to engineer Peter Rawlinson began in 2009, when Morris needed help working on the prototype for a new electric car. Eventually, he lured Rawlinson to work at Tesla Inc., where he developed what became the most successful electric sedan to date, the Model S.