Reynolds Seeks FDA Nod to Reintroduce Mixed Berry E-Cigarettes
- Company has applied to sell Vuse-Alto device, 12 cartridges
- Push for flavored cartridges to test agency’s previous stand
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Reynolds American submitted applications to keep selling its Vuse Alto e-cigarette in the U.S. just days ahead of the deadline for all vaping companies to pursue review from the Food and Drug Administration.
Reynolds, a unit of British American Tobacco Plc, filed applications for its Vuse Alto-branded device and 12 cartridges in various flavors and nicotine strengths. It’s seeking FDA permission to keep selling a menthol and two tobacco-flavored products, and to reintroduce the mixed berry nicotine liquid it stopped selling earlier this year to comply with an FDA ban on sweet flavors that might attract minors.