Skip to content
Subscriber Only

South Korea Conservatives Rebrand as People Power Party in Tilt Left

  • ‘We need to change if we want to survive,’ party leader says
  • Right-leaning bloc seeks to seize on anger over home prices
South Korea's National Assembly in Seoul.

South Korea's National Assembly in Seoul.

Photographer: Ed Jones/AFP via Getty Images

South Korea’s main opposition party changed its name to appeal to moderate voters, seeking to build on the momentum it’s picked up as President Moon Jae-in’s progressives face public anger over high housing prices.

The United Future Party on Thursday rebranded itself as the People Power Party, carrying on a local political tradition of trying to show a new focus by running under a new name. The conservatives are attempting to appeal to younger voters who may still be wary about the right’s historical ties to big business and the military-backed government that suppressed civil rights until the late 1980s.