Lego Grabs Market Share After First Half Sees Surge in Demand

Lego sales rose 7% from a year earlier.

Photographer: Cassi Alexandra/Bloomberg
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Danish toymaker Lego A/S said it saw solid sales growth in the first half after demand for its iconic colored building blocks soared.

Sales rose 7% from a year earlier to 15.7 billion kroner ($2.5 billion), feeding an 11% gain in operating profit, the company said on Wednesday. Lego also said its share of its biggest markets grew faster than the industry overall.