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Premium Coffee Shipped to Aficionados Gives Roasters a Lifeline
New York-based Trade raises $9 million to expand service that sends specialty beans and grounds to home coffee brewers
Broadsheet Coffee Roasters, which uses the Trade premium-coffee subscription to sell bags of beans through the mail.
Source: Trade.
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Like most cafes, Broadsheet Coffee Roasters near Harvard Yard in Cambridge, Massachusetts, has been hard hit by Covid-19. But the roastery in the back of the shop is booming, churning out close to 2,000 pounds (907 kilograms) of high-end beans a week — about twice as many as before the pandemic.
The lifeline came in May, when Broadsheet started using Trade, a premium-coffee subscription business, to sell bags of beans through the mail.