Nvidia Unveils New Graphics Chips to Fend Off AMD, Consoles
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Nvidia Corp. said its new graphics chips will double the performance of their predecessors, offering gamers more realistic images at the speed they demand.
The new Ampere range is the second by Nvidia that uses ray-tracing technology to simulate how light interacts with virtual objects in video games and other computer graphics.
The new top-of-the-line GeForce RTX 3090 will go on sale for $1,499 and head a list of graphics cards that start at $499, Chief Executive Officer Jensen Huang said in a video briefing from his kitchen at home in Silicon Valley. Wearing his signature leather jacket, the executive unveiled the product by taking it out of an oven.