Single People Will Make Up 30% of Car Buyers in China by 2030
Photographer: Yan Cong/Bloomberg
This article is for subscribers only.
Almost one third of people shopping for a car in China by 2030 will be single, changing how automakers frame everything from advertising to design.
That’s according to a study by a unit of Bitauto Holdings Ltd., a research firm founded by William Li, the chairman of electric carmaker NIO Inc. It said the percentage of singles in the market for a new set of wheels now is around 15%.