Geneva Watch Days: The Most Exciting New Timepieces

In a normal year, Switzerland’s watchmaking capitals would have already hosted at least two large wristwatch-industry trade fairs—one in Basel, the other in Geneva. Of course, 2020 has been anything but normal, and the luxury watch industry, like most every other industry, has been taking a remote and mostly digital approach to the year’s product launches. This week, however, a small coterie of watchmakers, from power players to plucky indies, pooled their efforts to present Geneva Watch Days, a coordinated exhibition held throughout several hotels in the Swiss capital. Here are seven standout timepieces from the participating brands.

Breitling has been mining its archives for inspiration in recent years, and for the new Endurance Pro athleisure models it unearthed a largely forgotten favorite from the 1970s, the Breitling Sprint. How ’70s is the new model? It’s even got a quartz movement—not the standard quartz of the original Sprint, but Breitling’s own thermocompensated SuperQuartz caliber, which is 10 times more accurate. The case material is also a significant upgrade from the 1970s models’ resin: Breitling’s proprietary Breitlight polymer, which is four times lighter than titanium but significantly stronger. These triathlon-ready chronographs feature compass bezels, pulsometer scales, and a groovy array of ’70s colors. Price: $3,000; breitling.com