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Starbucks Clients Can Now Trace Their Coffee, And So Can Farmers

  • Customers buying bags in U.S. stores can track their coffee
  • Farmers will also be able to know where their beans end up

Photographer: SeongJoon Cho/Bloomberg

Starbucks Corp. fans can now trace their coffee. And so can farmers, who will know for the first time where their beans end up.

Starting Tuesday, customers buying coffee at Starbucks stores across the U.S. will be able to use a code on the bags to find out where their beans came from, where they were roasted and even get brewing tips from baristas, said Michelle Burns, the company’s senior vice president of global coffee, tea and cocoa. A reverse code will be given to farmers so that they can finally track their produce.