TikTok Races to Calm Workers, Brands With 25 Days Until Ban
Employees wonder if their paychecks will keep showing up, advertisers negotiate ‘ban clauses’—and users keep signing up
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It’s anything but business as usual for the 1,500 U.S.-based employees of TikTok.
Plans to hire 10,000 employees and open new offices in the country are being postponed, and brands and social media stars are inserting clauses into their contracts to address what happens if a proposed ban comes to pass, according to TikTok employees, executives and business partners.