Oracle’s Improbable TikTok Talks Have a Simple Explanation: Data
- Software company seeks way to revive ad-targeting business
- Ellison’s ties to Trump White House may help swing a deal
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Oracle Corp.’s preliminary interest in making a bid for TikTok, on first glance, looks like an awkward fit -- the 43-year-old software giant best known for legacy corporate databases and the music-video sharing app beloved by teens seem as different as two companies can be.
But the match may not be as far-fetched as it first appears. The world’s second-largest software maker has approached investors including Sequoia Capital to partner on a bid for TikTok’s business in the U.S., Canada, Australia and New Zealand, people familiar with the matter told Bloomberg late Monday.