The Race to Make a Better Brand of Home Office
The co-living company Common will have cities compete to host a housing and office project purpose-built to capture remote workers.
Lots of people are looking for a better place to park their laptops. The co-living company Common is proposing building living spaces made with remote work in mind.
Photographer: Lisa Ducret/picture alliance via Getty Images
Like a lot of white-collar professionals, Brad Hargreaves has been working remotely since March. The founder and CEO of Common, the U.S.’s largest co-living company, Hargreaves found himself making his own co-living arrangement when the pandemic hit, relocating with his family to his in-laws’ place in North Carolina. Telecommuting is just not what his home in New York City was designed for. “That’s why I’m living in someone else’s home right now,” he said.
Common, he figured, could help solve this problem for other people like him.