Russian Billionaire Invests in VR Parties Startup

  • Sensorium has raised $100 million from Prokhorov and others
  • Startup has partnered with Ibiza nightclub guru and Epic Games
Mikhail ProkhorovPhotographer: Andrey Rudakov/Bloomberg
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Billionaire Mikhail Prokhorov is betting that party lovers may have to get by with virtual reality in this time of lockdowns and pandemics.

The Russian mogul who sold the Brooklyn Nets basketball team last year is backing a startup that streams concerts of famous DJs in a wager on the still-nascent virtual-reality industry. The company, Sensorium Corp., is controlled by Prokhorov, one of the investors who’ve poured a combined $100 million since it started in 2018, the firm said Monday in a statement.