Deals
Diageo to Buy Aviation Gin, Backed by Actor Ryan Reynolds
- Total value of $610 million in deal for high-end brands
- Gin acquisition follows purchase of Clooney’s Casamigos
Ryan Reynolds
Photographer: Jean Chung/Getty ImagesDiageo Plc agreed to acquire Aviation American Gin and other liquors sold by Davos Brands LLC, which is co-owned by “Deadpool” actor Ryan Reynolds.
The deal, for a total consideration of $610 million, is Diageo’s second acquisition in recent years of a Hollywood-backed spirit. In 2017, the maker of Smirnoff vodka and Johnnie Walker Scotch whisky acquired the fast-growing tequila brand Casamigos, which had been co-founded four years earlier by George Clooney, for as much as $1 billion.