YOLO. So Give That ETF a Snappy Ticker
Memorable monikers can help sell funds to Robinhood traders.
Photographer: adamkaz/Getty Images
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In April 2008, two funds launched within days of each other on the same exchange, charging roughly the same fees and both investing in the solar industry. Flash forward to now, one is liquidated and the other has crossed $1 billion in assets.
If you knew nothing further except their tickers, TAN and KWT, could you say which thrived and which died?