Pot-Infused Drinks Hopeful for Heyday in U.S.
- Companies aim to woo drinkers in search for alternative high
- Comes as U.S. consuming fewer alcoholic beverages during Covid
Canopy Growth’s Tweed beverage
Source: Canopy
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Canopy Growth Corp.’s plan to launch cannabis-infused drinks in the U.S. marks the latest attempt by a marijuana company to position itself for a possible weed beverage boom.
The Ontario-based company has licensed rights to its cannabis drinks line in the U.S. to Acreage Holdings Inc., which is expected to soon provide more details. The move comes at an opportune time -- the pot industry is hopeful for U.S. legalization as soon as 2021 and Americans are drinking less alcohol during the coronavirus pandemic.