Juul Labs Inc. said it’s begun a campaign to stop the “worst offenders” among retailers selling counterfeit e-cigarettes, part of an effort to shore up its bid with regulators to stay in the U.S. market.
The maker of popular vaping devices filed six trademark-infringement lawsuits in five states against shop owners it says are using the Juul name to sell products that are “fake, copied, and non-genuine versions of Juul Products and related packaging.” It said as many as 20 suits will be filed in the next 60 days.
