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Juul Files New Round of Suits Against ‘Fake, Copied’ Vape Rivals

  • Juul claims firms are selling counterfeits using company name
  • Suits are part of effort to shore up bid with regulators
Vaping Furor Intensifies As Trump Vows Tougher U.S. Scrutiny
Photographer: Daniel Acker/Bloomberg

Juul Labs Inc. said it’s begun a campaign to stop the “worst offenders” among retailers selling counterfeit e-cigarettes, part of an effort to shore up its bid with regulators to stay in the U.S. market.

The maker of popular vaping devices filed six trademark-infringement lawsuits in five states against shop owners it says are using the Juul name to sell products that are “fake, copied, and non-genuine versions of Juul Products and related packaging.” It said as many as 20 suits will be filed in the next 60 days.