Canada Goose Quickens China Growth to Reach Stuck-at-Home Buyers

  • Parka maker to add four stores this year in mainland China
  • Company focused on own stores, sees lower wholesale revenue
An employee checks a finished jacket at a Canada Goose manufacturing facility in Montreal, Canada.Photographer: Christinne Muschi/Bloomberg
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Canada Goose Holdings Inc. stores in North America and Europe used to be a magnet for Chinese travelers before the pandemic brought global tourism to a halt. The company is now banking its recovery on bringing stores to them.

The Toronto-based parka maker said Tuesday it is doubling its footprint in mainland China this fiscal year by adding four stores, out of seven planned openings globally. After suffering the world’s first Covid-19 outbreak, China’s economy is now rebounding fasterBloomberg Terminal than North America.