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H&M Suspends Managers Who Named New Product With Racist Slur

A company logo sits on display outside a Hennes & Mauritz AB fashion store in Stockholm.

A company logo sits on display outside a Hennes & Mauritz AB fashion store in Stockholm.

Photographer: Casper Hedberg/Bloomberg

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Hennes & Mauritz AB suspended several employees after a new hat for the Swedish retailer’s chain & Other Stories was given an internal product name that contained a racist slur.

“We take the use of racially offensive language extremely seriously,” company spokesperson Ulrika Isaksson said in a statement Thursday. “While internal and external investigations are taking place, we have suspended the team and managers responsible for this area of the business.”