L’Oreal Considers Cut to Ad Spend on TikTok Over Privacy Issues

L’Oreal SA said it may review how much money it spends on TikTok depending on how privacy concerns regarding the app’s links to China play out.

“We are monitoring the situation very closely and we will adjust our policy depending on the evolution of the situation.” Jean-Paul Agon, chief executive officer of L’Oreal, said in a Bloomberg TV interview, describing the current debate over TikTok as very “volatile.”