Apple CEO Cook Says Pandemic Hurting iPhone More Than Macs, iPad

Store reclosures ‘weigh on results,’ he says in interview
IPad, Mac sales benefit from the increase in remote learning

Apple CEO Tim Cook says the pandemic hurt iPhone and wearable sales. Bloomberg’s Emily Chang reports.Source: Bloomberg)

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By Mark Gurman and Emily Chang

July 30, 2020 at 8:42 PM UTC

This article is for subscribers only.

Apple Inc. Chief Executive Officer Tim Cook said that store closures related to the Covid-19 pandemic are weighing on sales of the iPhone and wearable devices more than the iPad and Mac.

Cook said the pandemic likely boosted iPad and Mac sales due to lockdown rules and an increase in remote learning. “There is a shift that occurs online, but online doesn’t fully make up for the offline loss,” he said in an interview with Bloomberg TV.