Cadbury Maker Bets on Asia to Fuel Chocolate Demand Recovery
- Asia’s demand to return in 6 months to a year, Mondelez says
- Consumption had been battered as impulse purchases dropped
Photographer: David Paul Morris/Bloomberg
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Mondelez International Inc., owner of the Cadbury and Toblerone brands, is betting Asia’s resurgent chocolate demand will drive global growth after the pandemic wrecked consumption in the region.
The coronavirus had scuppered Asia’s surging demand as consumers staying at home stocked up on pantry staples and made fewer impulse purchases of items like chocolate. However, Mondelez expects the region’s consumption to return in the next six months to a year.