Pursuits
De Beers Rethinks Business After Diamond Collapse Exposes Cracks
- De Beers is planning job cuts and cost savings program
- Sales have collapsed during global coronavirus pandemic
Diamond jewelry on displayed at a De Beers SA store in Hong Kong.
Photographer: Calvin Sit/BloombergThis article is for subscribers only.
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De Beers is considering ways to restructure mines, expand in jewelry and overhaul diamond sales, as the world’s biggest and oldest producer rethinks its entire business in an industry left paralyzed by the pandemic.