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Unilever’s Ice Cream Shift Shows Anything Can Be Sold Online
- Ben & Jerry’s makes deliveries with dry ice to keep them cool
- Company becomes biggest member of FTSE 100 after stock gain
Ben & Jerry's brand ice cream.
Photographer: Daniel Acker/Bloomberg
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Just-in-time gains a new meaning when you’re rushing online orders of frozen treats like almond-coated Magnum ice cream bars to consumers before they melt.
As restaurants shut down during the pandemic, crimping out-of-home sales, Unilever stepped up to the challenge of accepting customers’ orders at the click of a button and getting Ben & Jerry’s tubs to them before they liquefy.