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Fox Sees Baseball-Ad ‘Tsunami’ With Triple-Header Saturday
- New sponsors are paying 10% more for remaining inventory
- Technology companies are pitching products for online learning
The San Francisco Giants play against the Oakland Athletics during a game in San Francisco on July 21.
Photographer: Ezra Shaw/Getty ImagesThis article is for subscribers only.
Fox Corp. begins its baseball season with its first-ever triple-header on Saturday -- nine hours of games on the Fox broadcast network.
The advertising inventory is sold out, according to Seth Winter, Fox’s head of sports sales, and that includes a fourth “nightcap” game that airs at 9 p.m. New York time on the company’s Fox Sports 1 cable channel.