Deals
Fiat and PSA Brush Up on Latin to Conjure Up Name Stellantis
- Peugeot chief says moniker will be an ‘umbrella’ for brands
- PSA registers 46% drop in sales volumes during first half
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Fiat Chrysler Automobiles NV and Peugeot maker PSA Group paged through Latin dictionaries before they landed on a name for their combined car-making group.
The name Stellantis draws from the Latin verb “stello,” which means “to brighten with stars,” evoking the idea of a constellation, according to Peugeot brand leader Jean-Philippe Imparato.