Brand Awareness Elusive for Canada Pot Growers: Cannabis Weekly
- Fewer than 15% of users recognize most marijuana brands
- Canopy and Aurora have best awareness but conversion lags
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Canadian cannabis brands are having a tough time getting consumers to notice them.
No brand in Canada has more than 41% recognition among current cannabis users, with most languishing between 1% and 15%, according to a survey of 3,000 consumers conducted by pot data firm Brightfield Group.