Music Maven Steve Stoute’s Pitch for Artists: Keep All the Money

  • Manager’s program offers 100% of royalties for monthly fee
  • In hiccup, two UnitedMasters artists decamped for major labels

Steve Stoute has an offer he thinks any musician would be crazy to turn down: You get to keep all your money, and own your work.

Stoute, the former manager of Mary J. Blige and Nas, is the founder and chief executive officer of UnitedMasters, which has distributed and promoted music for more than 500,000 artists across all the major streaming services and social-media sites. While lots of companies do that, the pitch with UnitedMasters is control.