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Tailor to the Presidents Felled by Zoom Meetings and Khaki Fridays
Brooks Brothers files for bankruptcy amid Covid-19 lockdowns and U.S. trend toward casual attire.
Photographer: Daniel Acker/Bloomberg
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Lincoln wore a black one. JFK favored the No. 2. From Grant to Hoover, FDR to Obama and Trump, 41 American presidents and generations of Ivy Leaguers, Wall Streeters, and Hollywood stars have turned to the same place for a suit: Brooks Brothers.
Now a confluence of powerful forces—from shifting fashion to financial wheeling-dealing to, at last, the coronavirus—has driven America’s most storied haberdasher over the brink.