Audi’s New CEO Sees Crisis Giving Struggling Carmaker an Opening
- Duesmann to review product lineup, speed up car development
- Hiccups have delayed VW-owned luxury brand’s electric models
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Audi AG’s new Chief Executive Officer Markus Duesmann plans to seize the deepest industry slump in decades to make the carmaker more nimble and restore its technological edge after five years of management turmoil.
Duesman intends to review Audi’s product lineup and speed up vehicle development at Volkswagen AG’s premium-car division, he said during a webcast for the unveiling of the electric Q4 Sportback E-Tron concept vehicle.