Africa’s Largest Pay-TV Firm to Add Sport to Streaming Service

  • MultiChoice to make English soccer available on new Showmax
  • Company is seeking to counter the challenge of Netflix, Amazon

Photographer: Waldo Swiegers/Bloomberg

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MultiChoice Group Ltd. started streaming live sport including English Premier League soccer through an upgraded version of its Showmax service to help Africa’s biggest pay-TV company compete better with Netflix Inc. and Amazon.com Inc.