Cars
Ford Revives Bronco Brand to Lure Off-Road Enthusiasts From Jeep
- The nameplate has been dormant for a quarter of a century
- Company will unveil models July 13 on Disney-network channels
Ford Motor Co. is entering the fray for loyal off-road Jeep enthusiasts by reviving its historic Bronco brand, which has been dormant for a quarter century.
Originally assembled from Mustang and F-100 pickup parts, the Bronco was born in 1966 and went out of production in 1996, two years after O.J. Simpson made it infamous in a slow-speed chase on a Los Angeles freeway. Now, Ford is bringing it back as a three-model line with room to add additional versions.