Beyond Meat Is Headed for Chinese Supermarket Shelves
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Beyond Meat Inc. is headed somewhere it’s never been before: supermarket shelves in mainland China.
The faux-meat maker will begin selling its plant-based burger in the frozen section of 50 Freshippo stores in Shanghai this weekend, Beyond said in a statement. Starting in September, it will expand to 48 more locations, in Beijing and Hangzhou, of the Alibaba Group Holding Ltd.-owned chain.