Philip Morris Says Cigarettes May Start Disappearing in a Decade
- Company may stop selling them in 10-15 years in many countries
- Marlboro maker has been switching to heat-not-burn alternative
Philip Morris International Inc. Marlboro brand cigarettes.
Photographer: Luke Sharrett/Bloomberg
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Philip Morris International Inc. signaled that cigarettes may start becoming obsolete within a decade in some markets as smokers switch to alternative products for nicotine.
“I am convinced it is possible to completely end cigarette sales in many countries within 10 to 15 years,” Chief Executive Officer Andre Calantzopoulos said in a sustainability report published Tuesday. He said the help of regulators is needed to make that possible.