Paris Saint-Germain Signs 10-Year Merchandise Deal With Fanatics
- Home of Neymar and Kylian Mbappe looks to build global brand
- Partnership is largest ever with a club for Fanatics
Paris Saint-Germain, winner of seven of the last eight Ligue 1 soccer championships, is turning its merchandising over to sports-marketing giant Fanatics Inc. in a 10-year licensing deal.
Fanatics, a portfolio company of SoftBank Group, will add management of PSG’s apparel, headwear and hard goods licensing while expanding its existing e-commerce relationship. Jacksonville, Florida-based Fanatics will make many of those products itself and will sublicense others through the team’s existing partners, excluding the club’s deal with Nike Inc. and its Jordan brand.