India’s Second-Biggest Paintmaker Sees Rural Revival as Savior
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Berger Paints India Ltd. sees demand rebounding in Indian villages that have been relatively protected from the coronavirus outbreak, allowing the country’s second-biggest paintmaker to recoup some of its lockdown-related losses.
The company, based in Kolkata, expects rural demand to revive in June while that in cities will take at least another two months, Chief Executive Officer Abhijit Roy said by phone. Berger Paints typically counts April, September and October as its key months for sales, the first of which was a “washout” because of India’s shelter-at-home rules.