Facebook Analysts Don’t See Major Long-Term Risk From Boycotts
- JPMorgan says other marketers may take advantage of ad prices
- Firms recommend buying stock on pullbacks related to the issue
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The growing movement to boycott Facebook Inc. by high-profile advertisers continued on Monday, though it doesn’t represent a major long-term risk to the social-media company’s stock, analysts said.
A number of companies, including blue-chip firms Starbucks, Unilever and Coca-Cola, have said they would cut or cease spending on Facebook, while General Motors is reviewing how its brands are marketed on the social-media platform. The moves are aimed at pushing Facebook, which also owns Instagram and WhatsApp, to limit hate speech or posts with disinformation.
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Facebook Analysts Don’t See Major Long-Term Risk From Boycotts