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Covid-19 Is Eliminating Many Consumer Brands That Americans Love

  • Companies pare down their brand rosters to cope with pandemic
  • Amy’s Kitchen once sold 228 products -- now it’s down to 71
Workers wrap burritos at the Amy’s Kitchen facility in Santa Rosa, Calif.Photographer: David Paul Morris/Bloomberg
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Pity the legion of vegan fans who crave Amy’s Roasted Vegetable Pizza.

The frozen, cheese-free product disappeared from supermarket shelves after Amy’s Kitchen determined it couldn’t make it while maintaining social distancing in its factories. Loyal customers erupted in near-panic, flooding Amy’s service reps with calls and messages.