Google Will Now Auto-Delete More User Data After 18 Months
- The internet giant relies on user data for its ads business
- Google has come under steady pressure on privacy for years
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Alphabet Inc.’s Google tweaked its privacy policies to set data to automatically delete after 18 months for new accounts and will notify its billions of existing users that they can delete their data too.
The change builds on a policy the company made last year to let people turn on a setting that wipes the data Google has on them after three months or a year and a half. Before, users had to sift through settings menus to turn off data collection completely if they wanted to use the services privately. The announcement comes just a week before enforcement under a new California privacy law comes into effect.