Nestle Pulls Beso de Negra, Red Skins Candy in Racial Review
- Joint venture to change name for Eskimo Pie ice-cream treats
- Move follows PepsiCo’s decision to rename Aunt Jemima mix
Beso de Negra
Source: NestleThis article is for subscribers only.
Nestle SA will rename brands including Beso de Negra and Red Skins as the global food giant goes through its 25,000 products to eliminate marketing that contains racial stereotypes.
Nestle is reviewing all the products made by its more than 2,000 brands and will rename and redesign Beso de Negra, said a spokeswoman for the Swiss company. Colombian label Beso de Negra translates as kiss from a black woman.