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Mask Controversy Shows How Treacherous Theater Reopening Will Be

  • Struggling industry can’t afford to get its relaunch wrong
  • Social-distancing restrictions make for tough economics
AMC Movie Theatres Ahead Of Earnings Figures
Photographer: Andrew Harrer/Bloomberg

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The popcorn was popped, the seats were wide and luxurious, the cocktails were flowing, and the pictures were sharper than ever. At the start of 2020, cinema-chain owners and executives stood ready to cash in on years of expensive renovations meant to draw movie lovers away from Netflix and into the theater.