Fashion Redesigned Itself in Lockdown
An industry that prefers to set trends found itself chasing them.
A pink cotton mask and a black caftan, from the latest collection by designer Cynthia Rowley.
Source: Cynthia Rowley
This article is for subscribers only.
Fashion executives have spent the lockdown figuring out how to sell their products online. They’re learning lessons that may shape the retail trade even as America’s shopping malls reopen.
That’s just one of the abrupt changes forced on an industry highly attuned to shifting trends. Here’s another: If customers are more likely to be buying clothes from home, they’re more likely to wear them there too. In the absence of dress-up events, there’s a surge in demand for comfort.