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Apple Rejects Appeal of Email App That Blasted Store Rules

  • Contention over in-app purchases has drawn regulatory review
  • IPhone maker says Hey app must make changes to use platform
Apple Inc.'s Pudong Store as Trump Suggests IPhones May Get Hit With 10% Tariff
Photographer: Qilai Shen/Bloomberg
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Apple Inc. has rejected an appeal from the email app Hey to remain available on the iPhone maker’s App Store, saying the software violated its rules related to in-app purchases.

Earlier this week, the app’s developers said that Apple turned down an update to the software because it violated App Store rules. The Hey email app requires users to sign up for an account outside of the app and doesn’t allow in-app subscriptions, which would require that Apple receive a 30% share of revenue.