Zuckerberg Hopes Facebook Will Help Register 4 Million Voters
- Social network will add new voting hub to user feeds in July
- Company estimates that 160 million people will see materials
Mark Zuckerberg
Photographer: George Frey/BloombergMark Zuckerberg hopes Facebook Inc.’s social networks will spur 4 million Americans to sign up as new voters before the 2020 U.S. election, double the number the company claims to have helped register before the 2016 election and 2018 U.S. midterms.
“Voting is voice. It’s the single most powerful expression of democracy, the best way to hold our leaders accountable, and how we address many of the issues our country is grappling with,” Zuckerberg, Facebook chief executive officer, wrote in an op-ed published Tuesday by USA Today. “I believe Facebook has a responsibility not just to prevent voter suppression -- which disproportionately targets people of color -- but to actively support well-informed voter engagement, registration, and turnout.”