Screentime

Richest Soccer League Is Back and On More Screens Than Ever

Amazon gets another bite at English soccer as matches resume
Top rights holders Sky, BT have a battle to undo virus damage

Brighton & Have Albion Football Club Chief Executive Officer Paul Barber discusses the return of the Premier League following the coronavirus lockdown. He spoke June 12 on “BloombergMarkets: European Open.” (Source: Bloomberg)

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By David Hellier

June 16, 2020 at 4:00 AM UTC

This article is for subscribers only.

England’s Premier League, the world’s wealthiest soccer competition, returns on Wednesday and organizers are trying everything to claw back viewers and mend the damage from coronavirus.

Live Saturday afternoon matches that the league has always banned from TV screens to protect stadium ticket sales will be shown. Viewers will be able to see every remaining match of the season, instead of the usual limited selection.