B-Schools

Business School Deans Live the Crisis, Not Just Teach About It

After scrambling online, schools delay admissions deadlines, scrap GMAT, plan for hybrid classes, and hear calls for tuition refunds.

Animation: Marisa Gertz/Bloomberg

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As the coronavirus spread around the world, business school deans suddenly found themselves in real-life case studies of crisis management leadership.

“I remember exactly where I was sitting,” says Douglas Shackelford, dean of University of North Carolina Kenan-Flagler Business School, when he realized students weren’t coming back from spring break and the school needed to change everything. “The next two weeks, three weeks were just a blur.”