Pokémon Go Studio Revs Up Pipeline in Quest for Next AR Hit

  • Niantic is currently working on more than 10 titles, CEO says
  • Quarter of any Niantic game will be playable indoors
A theme visual of the Pokémon Go fest.Bloomberg
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Pokémon Go developer Niantic Inc. plans to release two titles over the next six months and sustain that pace annually, accelerating its pipeline in hopes of scoring its next augmented-reality hit.

Niantic defined the AR genre by developing the 2016 release of a game based on Nintendo Co.’s endearing Pokémon franchise and it now has 10 more titles in development, according to its top executive. Adapting to the Covid-19 outbreak, the company is hosting its annual festival online this year and also altering its gameplay design so people can keep playing at home.