Facebook Rolling Out WhatsApp Payments in Brazil
- Company partners with Brazil’s Cielo for payments processing
- Payments are free for users, but include a fee for merchants
Photographer: Hoch Zwei/Getty Images
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Facebook Inc.’s WhatsApp messenger launched a payments feature in Brazil, the app’s second-biggest market with more than 120 million users.
Payments on WhatsApp will be free for users, whether sending to friends on the app or to pay a business for goods and services. The Facebook unit will charge business owners a fee for purchases and is partnering with Cielo SA, Brazil’s largest payments company, to process transactions.