VW to Revamp Marketing Controls After Uproar Over Racist Video
- German automaker pulled clip last month and apologized for it
- Effort to restore image after diesel scandal suffered setbacks
The VW logo sits on a screen at the world premiere of the new Golf automobile at the automaker's headquarters in Wolfsburg, on Oct. 24, 2019.
Photographer: Markus Hibbeler/BloombergThis article is for subscribers only.
Volkswagen AG vowed to tighten internal marketing controls but stopped short of removing executives and severing ties with agencies after causing an uproar with a video showing a black man being controlled by a giant white hand.
The world’s largest carmaker will step up controls of marketing content and improve training of its personnel to prevent a repeat of the furor caused by the Instagram clip last month, officials said Thursday.