Amazon Price-Gouging Crackdown Worsened Shortage of Sanitizer, Wipes
Merchants afraid of being accidentally kicked off the site, simply stopped selling some in-demand items at the pandemic’s height.
When Americans couldn’t find hand sanitizer, toilet paper and disinfecting wipes on Amazon.com Inc., many assumed the products had run out thanks to surging demand from home-bound shoppers. In fact, in some cases the products were available, but merchants had pulled them to avoid getting caught up in Amazon’s price-gouging crackdown—even though they weren’t raising prices.
Amazon began issuing vague warnings about price policy violations in March that extended through April, threatening to kick merchants off the site. The automated warnings followed glaring headlines about greedy opportunists, like the merchant trying to sell a two-pack of Purell hand sanitizer for $400. But Amazon’s warnings didn’t specify prices the company deemed fair. That left merchants playing a guessing game as they tried to determine if they could sell the items and still make a profit after accounting for their own costs, shipping and Amazon’s commission, which typically runs about 15%.